Do you want to stand out from your competitors in the online business world?
The best way to do that is by using Shopify and its incredible features. Shopify offers many features that can make you stand out from other similar stores. This is how you can use these plugins to differentiate yourself from others and build an online shop that’s as unique as your products.
You can hire a Shopify expert to create a shoppable online catalogue, launch sales and holiday promotions, customize email templates and take advantage of various other features that can help you make your customers’ shopping experience unique.
What does personalization mean for eCommerce?
In eCommerce, you can come across personalization in many ways: from recommending products to your customers based on their interests and browsing history to saving their information, so they have an easier time next time they visit your website. In fact, according to research by Global Web Index, 40% of shoppers say they’d shop more with a retailer who provided better personalization.
The first step of personalization is recommendations. Recommendations are based on what you know about your customers – which products they’ve viewed, browsed or purchased before on your site. A recommendation can be as simple as highlighting a new product relevant to their previous purchases or as advanced as showing customers products that are similar to ones they’ve browsed but haven’t purchased yet.
Personalizing your customer’s experience is crucial for a successful eCommerce store. Every step of the way, from the moment they land on your store to the moment they make their first purchase, you are either delighting them or driving them away.
After all, you don’t just have one customer. You have hundreds or thousands of customers. And they all want something different out of your store. Some customers want to make an impulse purchase. Others want to shop around first and compare prices. Some customers want to sign up for your email list, while others are just browsing and don’t want any more emails in their inbox.
Shopify makes it easy for you to deliver a personalized experience at every stage in the shopping journey.
How to create a personalized customer experience using Shopify?
A personalized customer experience is essential for your store to stand out. It will help you nurture customer relationships, increase customer loyalty and sales, and ultimately grow your business.
Shopify’s platform has three primary components: a storefront with themes and customizable templates, a point of sale system that can be used to run multiple locations, and a merchant’s backend that allows them to view reports and analyze data.
If you aren’t using Shopify, sign up now! Shopify has a ton of potential to boost your sales and delight your customers. And if you are using Shopify, use it in ways that other businesses aren’t- get creative!
Here are seven ways you can create a personalized shopping experience for each of your customers using Shopify:
1. Personalized Recommendations on the landing page
Personalizing the shopping experience is key to getting potential customers to convert, and that’s where Shopify comes in.
Tailor the content of your online store to fit with your brand’s personality. Include details like your products’ colour or size. You can even show popular items in a specific product category. This gives your customers a more personalized experience, driving sales and improving customer loyalty.
Provide suggestions, relevant products and product recommendations to increase the chances of conversion. The more relevant the product you are showing the users, the higher the chances of converting.
As soon as the user land on your shop page, you need to provide them with an experience that will guide them towards conversion; hence showing relevant product recommendations on your landing page is a must-have.
2. Optimize search results on user demographics and preferences
The shopping experience is the way by which a website or app displays information to customers to facilitate the process of decision making. This includes customer-driven customization, an option that empowers users to choose their course of action, and user-friendly navigation.
This concept is fundamental when considering e-commerce, as most consumers shop online. They will likely have visited your competitors’ sites before they choose to purchase from you, so you need to make sure that they have a pleasant experience on your site.
3. Optimize product attributes as per user-generated criteria
User-generated content is one of the best ways to increase customer engagement on a website and create trust between buyers and sellers. It also helps build credibility since it gives customers an opportunity to see what others think about a product before buying it themselves.
Recommendation engines are everywhere nowadays. From Amazon recommending products based on what others have purchased before to Netflix suggesting shows based on user ratings and viewing habits, recommendation engines have become an integral part of the customer experience.
4. AI-driven hyper-personalized recommendations as per items in the cart
Shopify has introduced Recommendation Engine in their platform, which uses Artificial Intelligence (AI) algorithms on the data available on customers’ purchase history and behaviour to provide relevant recommendations for every customer.
The Recommendation Engine helps increase the average order value and CTR by recommending relevant products at the checkout page of your Shopify store.
The AI-driven hyper-personalized recommendations as per items in the cart and past purchase behaviour are automated using backend data from each of your customers’ shop behavior, item purchases, cart contents, and other information, making the whole experience more personalized engaging for the customer.
5. Smart reviews triggering purchases from potential customers
Every time potential customers visit your store; you have the opportunity to convince them to purchase from you. If you want to score more sales, you need to know how to get past their defences. This is where smart reviews can help you. These are personalized comments that appear on your product pages, telling customers why other people love your products.
Source: Reviews
With Shopify, you can encourage people to leave reviews by offering special discounts and coupons to leave a review on specific products or even on your entire store. This will help you grow your business and give people a reason to come back after they’ve bought their first item from you.
6. Product-related insights depending upon buying behaviour
Analyzing your customer’s buying behaviour will help you understand which customers are selling products more and which type is remaining neglected. You can come up with customized products for specific categories that will be sold more than other classes. This will help you satisfy your customer’s demands at a reasonable price.
You can use Shopify’s store analytics to see where prospects have come from and which devices they are using; this enables you to create highly targeted marketing campaigns. In addition, you can gain insights into their previous buying behaviour.
7. Delivering an in-store experience digitally
The best way to maximize your sales is by providing a personalized experience to each customer who visits your store. This can be done through email marketing, social media marketing and other forms of digital marketing. Ensure that you’re reaching out to the right customers and providing them with the information they are looking for when they visit your store.
Conclusion
Consumers are increasingly looking for a personalized shopping experience when browsing eCommerce sites. They want to know more about specific products, features, and colour options.
Shopify’s reviews feature can be used to give your customers more information about specific products and improve the overall shopping experience. This will encourage them to make a buying decision faster and help you increase your sales.
