Customers will appreciate a small incentive for making a purchase, and there are many inexpensive ways to give these little gifts.
By investing a small amount in promotional items, customers will appreciate your brand even more.
Here are a few creative ideas:
1. Offer a free t-shirt with purchase
Adding in a free t-shirt with a purchase is sure to make the customer feel special.
Ideally, this will be a shirt that includes your business name or logo, so it’s a great way to expand your brand identity.
Just make sure you have enough of their size in stock at all times!
2. Create custom business cards for customers
This idea won’t cost much, but it will go a long way in showing your appreciation for your customer’s business.
Business cards are an essential marketing tool for your business, so why not have them represent you at their best?
You could even take it one step further and create magnetic business cards, which can be attached to filing cabinets and refrigerator doors.
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3. Send out branded pens to potential customers
How many times have you needed a pen lately?
Branded pens are available cheap and can be sent out with orders over a certain dollar amount or included in any package. Pens are the perfect way to show appreciation, especially when they are custom printed with the customer’s name.
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Plus, it’s something you can be confident that they’ll be using day-to-day!
Every time they use the pen they’ll see your company name and/or logo.
4. Give away promotional items like keychains, stickers, or magnets
“Promotional gifts help create long-term connections with your customers while also showing that you appreciate their business today”, says Melvin Brewing.
The next time you send out a package to one of your best customers that includes a free keychain, sticker, or magnet.
You’d be surprised how many customers really look forward to receiving stickers, magnets, and keychains from businesses they appreciate.
5. Throw in an extra item with the purchase of one
You can also just give an extra product away for free when a customer makes a purchase.
When they send you their order, include another similar item with it to show your appreciation.
For example, if they purchase one item from your site, send another (identical) item.
Alternatively, you could run BOGO deals periodically for customers who have subscribed to your email or text mailing lists.
- Include your company’s logo on something they use every day
6. Include your company’s logo on something they use every day
Lastly, one of the best ways to show appreciation for a customer is by slapping your logo onto something they’ll have forever.
That being said, start with a coffee mug or water bottle and expand from there.
If the design is really good, the product could become a conversation starter which will help you reach even more customers.
Conclusion
Customers will appreciate creative gifts like these, and you’ll love the effect they have on your business.
Not only are you showing appreciation to your customers, but you’re also creating loyalty that will lead to future sales.
Yes, you will have to spend some money getting swag created, but it is an investment that pays for itself quickly.
